A Valentine's Day candy enjoyed all year 'round

Written by ryan. Posted in Uncategorized


Published on February 09, 2011 with No Comments

Today’s best-selling Valentine candy, Sweethearts Conversation Hearts, the pastel sugar hearts with the quirky sayings, were as much a part of your childhood as they are for today’s children. New England Confectionery Company manufactures more than 8 billion hearts each year to keep up with demand for this American icon.
Still, it is hard to believe that the concept behind today’s Conversation Hearts got its start when Abraham Lincoln was president. Mottoes seemed to have come into prominence with cockles, a small crisp candy made of sugar and flour formed in the shape of a cockle or scallop shell. The early cockles contained mottoes, which were printed on thin colored paper and rolled up inside.
In the 1860′s, when Daniel Chase, the brother of New England Confectionery Company’s founder, Oliver Chase, began printing sayings on the candy. He experimented first with hand tools, and then devised a machine in which the cloth was replaced with a felt roller pad, moistened with vegetable coloring, usually red, which pressed against the die. The die printed the words on the lozenge paste and the double-purpose machine cut the lozenges.
Grown-ups were entertained and passed the hearts around at parties. For weddings, there were wedding-day lozenges with humorously foreboding prophecies such as: “Married in satin, Love will not be lasting” “Married in Pink, He will take to drink” and “Married in white, You have chosen right.”
The present day Sweethearts Conversation Heart dates back to 1902. Back then, besides hearts, they also produced various shapes such as postcards, baseballs, horseshoes and watches.
In the early 1990s, New England Confectionery Company’s Vice President Walter Marshall decided to update the sayings each year and retire some. His first ñ ìFax Meî ñ created a lot of attention from Sweetheart fans. As a result, each year the company receives hundreds of suggestions from romantics, candy lovers and school kids for new sayings. From old tech, “Call Me” to new tech, “E-mail Me,” Sweethearts keep the pulse on the heartbeat of the nation.
Conversation Hearts have been used in various ingenious ways over the years ñ to propose marriage, to teach children statistics and reading, to decorate cakes and as borders for frames.
Now, for the first time in its 145-year history, the New England Confectionery Company is unveiling a new generation of Sweethearts that includes all new expressions selected entirely by the American public, along with a re-formulation of the iconic candies made in the USA.
New Sayings and Colors
For the first time in 145 years, Sweethearts discarded all its previous phrases and asked the American public to decide how they express their love. The 2010 Sweethearts are featured in bright and bolder new colors.
New Flavors and Texture
All new flavors for 2010 Sweethearts include strawberry, green apple, lemon, grape, orange, and blue Raspberry. The new Sweethearts have been re-formulated to be softer and more fun to eat.
New Line Extensions and Innovation
Sweethearts new line extensions include Sugar-Free, Dazzled Tarts, En EspaÒol and Chocolate. This is the first time the company has put a dazzled finish on tarts.
To meet the demand for its Conversation Hearts, New England Confectionery Company produces them from late February through mid-January of the following year. The entire production ñ about 100,000 pounds per day ñ sells out in just six weeks.
This information was provided by Necco. For more information, visit www.necco.com.

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