Bunch Jewelers showcases new location – New store location kick-starts family-run business

Written by Carl Kurek. Posted in Business, Business Spotlight, Community News, Featured

Published on December 17, 2014 with No Comments

Picture above is John Bunch and his son Eric standing in front of the many new showcases the new store has to offer. Hours are Mon., Tues., Thurs., and Fri., 9:30 a.m. to 6:00 p.m.; Wed., 9:30 a.m. to 5:00 p.m.; Sat., 9:30 a.m. to 4:00 p.m.; Closed Sun.

When business began to slow down at Bunch Jewelers former location on Willowcreek Road in Portage, owner John Bunch decided it was time for a change. He needed more room to showcase his growing inventory so he considered simply remodeling the current store, but ultimately he settled on moving to a new location altogether.

The new Bunch Jewelers store is located on U.S. Highway 6 just east of Portage High School in front of the Portage IMAX

“It’s been great,” Bunch said. “It’s been a lot busier and we have a much larger store now.”

Perrin Spitale, who has worked at Bunch Jewelers for 10 years, agrees that the move has been good for business.

“People seem to notice us more now,” she said.

“We’ve increased our business quite a bit with a much more visible location.”

Having worked in jewelry for years before joining the Bunch Jewelers team, Spitale is clear on what separates Bunch from other jewelry stores.

“Our staff is very knowledgeable about everything in the store because we hand pick everything that goes in our cases,” she said. “We don’t use pressure to make the sale and the store just has that family-business feeling.”

Bunch’s motto is to provide a pleasant shopping experience for each customer that walks through his door and ensure that they feel free to browse around and ask questions without being hassled by an overzealous employee pressuring for a sale.

Bunch Jewelers offers a wide variety of jewelry including a vast selection of Citizen brand watches and engagement rings. Spitale said engagement ring sales seem to pick up around this time of year since the holidays are a popular time for proposals. The team at Bunch prides themselves on being engagement ring specialists.

In addition to selling standard jewelry, Bunch Jewelers is also capable of offering the option to design customized pieces. The store has a complete service department where skilled jewelers can help with everything from battery replacements to custom jewelry designs. An ion-site goldsmith is available to offer top prices for gold and silver.

Loyal to the Community

When Bunch first wanted to open a jewelry store 15 years ago, he started looking at storefronts in Valparaiso and Chesterton, but discovered that the need for a jeweler was most prevalent in the city of Portage. So when he decided to move his store to a new location eight months ago, Bunch knew he wanted to stay within the city.

“I’ve had such a successful business and such great customers in Portage, I knew I had to stay,” he said.

Bunch showed their appreciation to the community with a special event that marked the store’s 15th anniversary held on Sat., Dec. 13.

Bunch Jewelers is located at 6544 U.S. Highway 6 in Portage. For more information, call 219-763-7334 or visit www.bunchjewelers.com.


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