PUC Students offer Communication Audit to Local Businesses

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Published on September 28, 2010 with No Comments

PUC students offer communication audit to local businesses

Ten Purdue University Calumet students have come together this September to create Public Sphere Communications (PSC), a not-for-profit consulting firm that specializes in performing communication audits, and they are currently seeking a client.

A communication audit helps companies enhance their internal and external communication structure and is a service that would normally cost businesses triple the amount. While performing the audit, the students who make up PSC will have the opportunity to gain first-hand experience in the public relations field.
The firm is under the guidance of Thomas Roach, a tenured professor at PUC who holds a doctorate in communication studies from Northwestern. Roach created the course in 1989 in response to PUC’s expanding experiential learning program.
PSC will analyze the structure of an organization by creating a benchmarking report through conducting interviews, focus groups and surveys within the work environment. At the conclusion of the audit, the client will receive an audit book that features recommendations aimed at promoting a more productive and profitable communication culture.

Throughout the process, clients will be able to stay up-to-date and provide feedback by accessing the PSC Facebook, Twitter and Word Press accounts. Clients will also be able to express concerns and contact members of PSC at anytime with questions via phone or e-mail.

Since Roach implemented the class, 20 clients have taken part in the program. Previous clients include: NIPSCO, Goble and Associates in Chicago, BP Refinery in Whiting and Staff Source in Hammond.

Dan Kesic, vice president of Staff Source during the 2007 audit, said that his company benefited greatly from the audit, and he recommends the program to other businesses.

“We were able to re-group and it eliminated our procrastination,” Kesic said.
With many businesses feeling the effects of a poor economy, this is a perfect opportunity for them to reap the benefit of a service that will enhance communication in any working environment.

“Many of our PR graduates currently hold top positions in Chicago,” Roach said. “When a client commits to this program, they will get the same quality of work as a consulting firm would offer. They are essentially getting the service for free, because the students in this program are still working on a degree.”
For more information, call Public Sphere Communications at 219-308-0212 or e-mail at publicsphere.communications@gmail.com.


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