Porter hosts art contest

Written by Nicholas Serrano. Posted in Community News, Featured, Home & Garden

Published on August 25, 2011 with No Comments

It was Friday, Aug. 19 and the lawn surrounding the cupola/gazebo outside Porter Bank in Porter was filled with a variety of creatively decorated Adirondack chairs.

Despite the number of seats available, nobody was sitting down.

The reason? The chairs were part of a public art celebration and town branding promotion hosted by the town of Porter and its Brand Leadership Team.

There were 20 chairs representing a variety of businesses and civic organizations from Porter, each uniquely decorated.

The theme of the promotion, “Front Porch to the Dunes,” said Lorelei Weimer, executive director of Indiana Dunes Tourism, was chosen because the town of Porter is influenced by the Indiana Dunes National Park and its proximity to the dunes.

“We went with front porch because when you welcome people to your home they come through your front porch. It’s our way of inviting businesses and people into the community,” said Weimer.

The event lasted from 5 p.m. to 8 p.m. and included a vote to for two categories, Fan Favorite, which was voted on by the public, and Best Promoter of Porter, voted on by the town’s Branding Leadership Team. At the end of the day, 221 votes were cast and the winner of Fan Favorite was the chair entered by Wagner’s Ribs. The winner of the Best Promoter of Porter category was the chair entered by Signature Graphics.

Other participants of the contest included Biggs Violin Shop, Blue Stem Beads, First State Bank of Porter, Hageman Library (sponsored by Anton Insurance), Hultman Flooring, Indiana Dunes Tourism, Indiana National Lakeshore, Keiths’s Barbershop, McClure & McClure Attorneys, Pat’s Liquors, Porter Barber Shop, Public Works Department of Porter, Sleepy Hollow Leather, Tilden Enterprises, Tilden & Tilden Attorneys, Town of Porter Town Hall, Waverly Childcare Home and Westchester Animal Clinic. There was also a variety of free food, refreshments and a dunk tank available for those who showed up for the event.

“Whoever came up with the slogan is a genius. It’s what the town is all about,” said Cynthia Pappas of Chesterton. “The chair idea was very creative. There are lots of original chair ideas.”

As local citizens, business representatives and civic leaders meandered around admiring the chairs, socializing and generally having a good time, the focal point of the promotion became clear, to get businesses excited about the new branding campaign. Create a positive community, tourism and economic development campaign and bring people of the town together. It is hoped that the chairs purpose will last beyond the initial campaign for years to come.

“Our vision is that these chairs will go back inside the businesses and continue to create a buzz for both the businesses and the town of Porter,” said Matt Keiser, Porter’s director of engineering and development.

The Adirondack Chair Public Art Contest was a pleasant and inviting way to get people in the community interested and inspired about the town’s new branding theme. The branding team will not be putting on more events this year but is looking for people in the community who may have ideas for events for Porter said Weimer. Anyone who is interested in submitting an idea or who is looking for more information visit www.townofporter.com


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